﻿{"id":49574,"date":"2026-01-22T00:00:00","date_gmt":"2026-01-21T23:00:00","guid":{"rendered":"https:\/\/onekin.eus\/calendar-event\/inspirainnova-insights-y-oportunidades-para-el-2026-en-horeca-2\/"},"modified":"2026-02-13T10:37:46","modified_gmt":"2026-02-13T09:37:46","slug":"inspirainnova-insights-y-oportunidades-para-el-2026-en-horeca-2","status":"publish","type":"calendar-event","link":"https:\/\/onekin.eus\/en\/calendar-event\/inspirainnova-insights-y-oportunidades-para-el-2026-en-horeca-2\/","title":{"rendered":"INSPIRA+INNOVA: Insights\u00a0y Oportunidades para el 2026 en HORECA"},"content":{"rendered":"<p>INTRODUCTION Arrancamos 2026 con la 3\u00aa edici\u00f3n de INSPIRA &#038; INNOVA, un encuentro pensado para acercar a las empresas del sector alimentario de Euskadi los territorios de oportunidad m\u00e1s relevantes, con el objetivo de ayudar a orientar el desarrollo de ideas, proyectos y nuevos lanzamientos en el nuevo a\u00f1o.En esta edici\u00f3n, exploraremos insights de mercado y consumidor, y buenas pr\u00e1cticas en el canal HORECA. Si perteneces a una empresa de la industria alimentaria interesada en el canal, una empresa de distribuci\u00f3n especializada u operas en este canal, no puedes faltar a esta cita. PROGRAM \u2013 Bienvenida \u2013 Radiograf\u00eda del mercado y del consumidor en canal HORECA \u2013 Tendencias y casos de inspiraci\u00f3n con Malwine Steinbock (Food Republik) \u2013 Pausa caf\u00e9 \u2013 Claves para trabajar el canal HORECA con Manel Morillo (Congusto Consulting) \u2013 Mesa redonda: El rol de la colaboraci\u00f3n en el canal HORECA SPEAKERS XAVI CROS CEO y fundador de Across The Shopper Malwine Steinbock Fundadora y Directora Estrat\u00e9gica \u2013 Food Republik Manel Morillo Director de Operaciones \u2013 CONGUSTO CONSULTING Cristina Garc\u00eda Fuente Directora Restauraci\u00f3n y Foodservice \u2013 Worldpanel by Numerator Fernando Sacedo Zarza Director de Franquicias Santa Gloria \u2013 FoodBox Guillermo Lillo Director regional de la zona norte MAKRO \u00d3scar Moral Director Hosteler\u00eda Organizada Calidad Pascual COLLABORATORS SIGN UP +<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"tags":[411,412],"tipo_de_evento":[589],"categoria_evento":[577],"ambito_evento":[604],"class_list":["post-49574","calendar-event","type-calendar-event","status-publish","hentry","tag-emprendimiento","tag-desarrollo-economico","tipo_de_evento-jornada","categoria_evento-industria-alimentaria","ambito_evento-innovacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INSPIRA+INNOVA: Insights\u00a0y Oportunidades para el 2026 en HORECA - onekin.eus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onekin.eus\/calendar-event\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INSPIRA+INNOVA: Insights\u00a0y Oportunidades para el 2026 en HORECA - onekin.eus\" \/>\n<meta property=\"og:description\" content=\"INTRODUCTION Arrancamos 2026 con la 3\u00aa edici\u00f3n de INSPIRA &#038; INNOVA, un encuentro pensado para acercar a las empresas del sector alimentario de Euskadi los territorios de oportunidad m\u00e1s relevantes, con el objetivo de ayudar a orientar el desarrollo de ideas, proyectos y nuevos lanzamientos en el nuevo a\u00f1o.En esta edici\u00f3n, exploraremos insights de mercado [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onekin.eus\/calendar-event\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\/\" \/>\n<meta property=\"og:site_name\" content=\"onekin.eus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T09:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onekin.eus\/wp-content\/uploads\/2021\/09\/logo-onekin-azul-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"234\" \/>\n\t<meta property=\"og:image:height\" content=\"74\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onekin.eus\\\/calendar-event\\\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\\\/\",\"url\":\"https:\\\/\\\/onekin.eus\\\/calendar-event\\\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\\\/\",\"name\":\"INSPIRA+INNOVA: Insights\u00a0y Oportunidades para el 2026 en HORECA - onekin.eus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onekin.eus\\\/#website\"},\"datePublished\":\"2026-01-21T23:00:00+00:00\",\"dateModified\":\"2026-02-13T09:37:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/onekin.eus\\\/calendar-event\\\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/onekin.eus\\\/calendar-event\\\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/onekin.eus\\\/calendar-event\\\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/onekin.eus\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Calendar Events\",\"item\":\"https:\\\/\\\/onekin.eus\\\/es\\\/calendar-event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"INSPIRA+INNOVA: Insights\u00a0y Oportunidades para el 2026 en HORECA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/onekin.eus\\\/#website\",\"url\":\"https:\\\/\\\/onekin.eus\\\/\",\"name\":\"ONekin!\",\"description\":\"Punto de encuentro para todos los agentes de la cadena de valor de la alimentaci\u00f3n, la madera y el desarrollo rural y litoral de Euskadi\",\"publisher\":{\"@id\":\"https:\\\/\\\/onekin.eus\\\/#organization\"},\"alternateName\":\"ONekin!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/onekin.eus\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/onekin.eus\\\/#organization\",\"name\":\"ONekin!\",\"alternateName\":\"ONekin!\",\"url\":\"https:\\\/\\\/onekin.eus\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/onekin.eus\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/onekin.eus\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-favicon-onekin-300x300-1.jpg\",\"contentUrl\":\"https:\\\/\\\/onekin.eus\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-favicon-onekin-300x300-1.jpg\",\"width\":300,\"height\":300,\"caption\":\"ONekin!\"},\"image\":{\"@id\":\"https:\\\/\\\/onekin.eus\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INSPIRA+INNOVA: Insights\u00a0y Oportunidades para el 2026 en HORECA - onekin.eus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onekin.eus\/calendar-event\/inspirainnova-horeca-kanalean-2026-urtea-markatuko-duten-joerak-aztertzen\/","og_locale":"en_US","og_type":"article","og_title":"INSPIRA+INNOVA: Insights\u00a0y Oportunidades para el 2026 en HORECA - onekin.eus","og_description":"INTRODUCTION Arrancamos 2026 con la 3\u00aa edici\u00f3n de INSPIRA &#038; 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