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Sare sozialetako publizitatea ez da tresna garrantzitsua soilik, enpresek beren inbertsioa nola optimizatzen duten eta emaitzak denbora errealean nola neurtzen dituzten ulertzeko aukera ere bada. Ikastaro honetan, ikasleek kanpainak konfiguratzen ikasiko dute Instagramen, TikToken eta LinkedInen. Urratsez urrats ikasiko dute audientzia nola segmentatzen den, aurrekontua nola definitzen den eta publizitate-formatu egokiak nola aukeratzen diren.Sareko publizitatearen alderdirik baliotsuenetako bat segmentazio aurreratua da. 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