{"id":24810,"date":"2025-05-19T14:53:55","date_gmt":"2025-05-19T12:53:55","guid":{"rendered":"https:\/\/onekin.eus\/?p=24810"},"modified":"2025-05-19T14:54:00","modified_gmt":"2025-05-19T12:54:00","slug":"entrepreneurship-thursday-2025-selling-with-soul-an-introduction-to-video-storytelling","status":"publish","type":"post","link":"https:\/\/onekin.eus\/en\/news\/entrepreneurship-thursday-2025-selling-with-soul-an-introduction-to-video-storytelling\/","title":{"rendered":"ENTREPRENEURSHIP THURSDAY 2025 &#8211; SELLING WITH SOUL: AN INTRODUCTION TO VIDEO STORYTELLING"},"content":{"rendered":"\n<p>\ud83d\udc49 \u00bfSientes que tienes algo valioso que ofrecer, pero no sabes c\u00f3mo contarlo para que conecte?<\/p>\n\n<p>\ud83d\udc49 \u00bfTe gustar\u00eda vender desde la autenticidad y no desde la presi\u00f3n? <\/p>\n\n<p>\ud83d\udc49 \u00bfY si pudieras transformar lo que haces en una historia visual que emocione, atrape y venda?<\/p>\n\n<p>En esta nueva edici\u00f3n de los <strong>Jueves de Emprendimiento <\/strong>te invitamos a explorar el poder del <strong>video storytelling <\/strong>con una de las grandes voces del marketing emocional: <strong><em>Susana Torralbo. <\/em><\/strong>Una jornada para aprender a contar lo que haces de forma que importe, sin clich\u00e9s, sin imposturas y con herramientas pr\u00e1cticas para empezar hoy mismo.<\/p>\n\n<p>\ud83d\udca1\u00a0<strong>\u00bfQu\u00e9 te llevar\u00e1s de esta sesi\u00f3n?<\/strong><\/p>\n\n<p>\u2705 C\u00f3mo encontrar y estructurar historias que conecten con tu p\u00fablico sin parecer &#8220;una m\u00e1s&#8221;.<\/p>\n\n<p>\u2705 T\u00e9cnicas para captar la atenci\u00f3n desde los primeros segundos de un v\u00eddeo.<\/p>\n\n<p>\u2705 Formatos y recursos aplicables incluso si no tienes experiencia previa en v\u00eddeo. <\/p>\n\n<p>\u2705 Nuevas perspectivas sobre c\u00f3mo vender con alma, no con prisas.<\/p>\n\n<p><strong>Sobre la ponente<\/strong><\/p>\n\n<p><a href=\"https:\/\/susanatorralbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Susana Torralbo<\/a>\u00a0(<a href=\"https:\/\/www.instagram.com\/susana_torralbo\/\" target=\"_blank\" rel=\"noreferrer noopener\">@susana_torralbo)<\/a> es licenciada en Publicidad y Relaciones P\u00fablicas y trabaj\u00f3 m\u00e1s de una d\u00e9cada en agencias antes de fundar <strong>The Com School, <\/strong>su propia escuela online de comunicaci\u00f3n y marketing por la que han pasado m\u00e1s de 2.000 personas. Es la autora del libro\u00a0<em>&#8220;La estrategia irresistible&#8221;<\/em>\u00a0y ha creado programas como <strong>Up and Roll<\/strong>\u00a0y\u00a0<strong>Storyland, <\/strong>donde ense\u00f1a a transformar marcas en v\u00ednculos. <\/p>\n\n<p>En su podcast\u00a0<em>&#8220;Hay un oso panda en mi ensalada&#8221;<\/em>\u00a0y en sus mentor\u00edas, defiende un marketing que no empuja, sino que atrae a a trav\u00e9s de la emoci\u00f3n, el recuerdo y la conexi\u00f3n. Porque vender no significa gritar m\u00e1s fuerte. Es ofrecer una historia a alguien que quiera escuchar.<\/p>\n\n<p><strong><a href=\"https:\/\/fpe.hazi.eus\/detalle-curso-inicio\/48%2F2025%2FFG%2F0171\/?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">INSCR\u00cdBETE<\/a><\/strong><\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Pr\u00f3ximo 22 de mayo<strong>\u00a0<\/strong>(Jueves)<br\/><strong>09:30h a 14:30 horas SESION con Susana Torralbo<br\/>Hotel Etxegana &#8211; Zeanuri<\/strong> (Bizkaia)<\/td><\/tr><tr><td><a href=\"https:\/\/www.bing.com\/maps?&amp;ty=0&amp;rtp=~pos.43.067905_-2.745437__Hotel%20%26%20Spa%20Etxegana__e_&amp;mode=d&amp;u=1&amp;tt=Indicaciones&amp;tsts0=%2526ty%253D0%2526rtp%253D~pos.43.067905_-2.745437__Hotel%252520%252526%252520Spa%252520Etxegana__e_%2526mode%253Dd%2526u%253D1&amp;tstt0=Indicaciones&amp;cp=43.067897~-2.757322&amp;lvl=14.5&amp;pi=0&amp;ftst=0&amp;ftics=False&amp;v=2&amp;sV=2&amp;form=S00027\" target=\"_blank\" rel=\"noreferrer noopener\">\u00bfC\u00f3mo llegar<\/a><a href=\"https:\/\/www.google.com\/maps\/place\/Restaurante+ENEKO\/@43.2608441,-2.8149435,17z\/data=!3m1!4b1!4m6!3m5!1s0xd4e485425fb321b:0x683d8220643470c5!8m2!3d43.2608441!4d-2.8149435!16s%2Fg%2F11g6x89mcm?entry=ttu&amp;g_ep=EgoyMDI0MTAyMy4wIKXMDSoASAFQAw%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">?<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p><strong>Para m\u00e1s informaci\u00f3n: 945003240 |\u00a0<a href=\"mailto:emprendimiento1@hazi.eus\" target=\"_blank\" rel=\"noreferrer noopener\">emprendimiento1<\/a><strong><a href=\"mailto:aetxebarria@hazi.eus\">@hazi.eus<\/a><\/strong><\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"186\" src=\"https:\/\/onekin.eus\/wp-content\/uploads\/2025\/03\/image-5-1024x186.png\" alt=\"\" class=\"wp-image-18393\" srcset=\"https:\/\/onekin.eus\/wp-content\/uploads\/2025\/03\/image-5-1024x186.png 1024w, https:\/\/onekin.eus\/wp-content\/uploads\/2025\/03\/image-5-300x54.png 300w, https:\/\/onekin.eus\/wp-content\/uploads\/2025\/03\/image-5-768x139.png 768w, https:\/\/onekin.eus\/wp-content\/uploads\/2025\/03\/image-5.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udc49 \u00bfSientes que tienes algo valioso que ofrecer, pero no sabes c\u00f3mo contarlo para que conecte? \ud83d\udc49 \u00bfTe gustar\u00eda vender desde la autenticidad y no desde la presi\u00f3n? \ud83d\udc49 \u00bfY si pudieras transformar lo que haces en una historia visual que emocione, atrape y venda? En esta nueva edici\u00f3n de los Jueves de Emprendimiento te [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":24581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,156],"tags":[],"class_list":["post-24810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-entrepreneurship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ENTREPRENEURSHIP THURSDAY 2025 - SELLING WITH SOUL: AN INTRODUCTION TO VIDEO STORYTELLING - onekin.eus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onekin.eus\/berriak\/ostegun-ekintzaileak-2025-arimaz-saltzea-storytelling-bideoari-sarrera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ENTREPRENEURSHIP THURSDAY 2025 - SELLING WITH SOUL: AN INTRODUCTION TO VIDEO STORYTELLING - onekin.eus\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udc49 \u00bfSientes que tienes algo valioso que ofrecer, pero no sabes c\u00f3mo contarlo para que conecte? \ud83d\udc49 \u00bfTe gustar\u00eda vender desde la autenticidad y no desde la presi\u00f3n? \ud83d\udc49 \u00bfY si pudieras transformar lo que haces en una historia visual que emocione, atrape y venda? 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