{"id":51325,"date":"2026-05-06T11:12:39","date_gmt":"2026-05-06T09:12:39","guid":{"rendered":"https:\/\/onekin.eus\/?p=51325"},"modified":"2026-05-06T11:12:52","modified_gmt":"2026-05-06T09:12:52","slug":"innovation-bites-goe-the-future-of-food-retail","status":"publish","type":"post","link":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/","title":{"rendered":"Innovation Bites \u2013 GOe: The Future of Food Retail"},"content":{"rendered":"\n<p>\ud83d\udcc5 April 29, 2026<br>\ud83d\udccd Gastronomy Open Ecosystem (Basque Culinary Center)<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>INTRODUCTION<\/li>\n<\/ol>\n\n\n\n<p>The Innovation Bites event focused on analyzing how technology, new consumer habits, and innovation are transforming the way we shop for and interact with food (GOe).<\/p>\n\n\n\n<p>The conference highlighted that the food retail sector is evolving toward people-centered models, where experience, convenience, and trust become key elements of competitiveness.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>CONTEXT AND TRANSFORMATION OF THE SECTOR<\/li>\n<\/ol>\n\n\n\n<p>The sector is undergoing a structural transformation marked by:<\/p>\n\n\n\n<p>Shift from product \u2192 experience<br>Physical-digital integration (phygital)<br>Greater importance of distribution<br>More demanding, informed, and less loyal consumers<br>\ud83d\udc49 Value is no longer defined solely by price, but by the ability to meet needs in a simple and relevant way.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>CONSUMERS<\/li>\n<\/ol>\n\n\n\n<p>3.1. Behavioral Change<\/p>\n\n\n\n<p>Information overload<br>Greater attention to labels<br>Loss of trust<br>3.2. New Decision-Making Logic<\/p>\n\n\n\n<p>Identified priorities:<\/p>\n\n\n\n<p>Convenience (~85%)<br>Pleasure<br>Health<br>Habit<br>\ud83d\udc49 Convenience is established as the main driver.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>CONVENIENCE AS THE CORNERSTONE OF THE SYSTEM<\/li>\n<\/ol>\n\n\n\n<p>It is redefined as:<\/p>\n\n\n\n<p>Time savings<br>Reduced effort<br>Simplified decision-making<br>Automation<br>\ud83d\udc49 The goal of retail is no longer to sell, but to make everyday life easier.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>DIGITALIZATION AND THE PHYGITAL MODEL<\/li>\n<\/ol>\n\n\n\n<p>Channel integration<br>Consistent experience<br>Use of technology for efficiency<br>Challenges:<\/p>\n\n\n\n<p>High costs<br>Operational complexity<br>Solutions:<\/p>\n\n\n\n<p>Automation<br>Electronic tags<br>New delivery systems<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>AI AND THE TRANSFORMATION OF SHOPPING<\/li>\n<\/ol>\n\n\n\n<p>Automatic planning<br>AI-generated lists<br>Personalized recommendations<br>\ud83d\udc49 The rise of agentic shopping:<\/p>\n\n\n\n<p>Decisions are delegated<br>The user supervises, not executes<\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>TRANSPARENCY AND CONSCIOUS CONSUMPTION<\/li>\n<\/ol>\n\n\n\n<p>More label reading<br>Need for clarity<br>Valuing honesty<br>\ud83d\udc49 Trust becomes a strategic asset.<\/p>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li>PRODUCT EVOLUTION: EXAMPLES<\/li>\n<\/ol>\n\n\n\n<p>The Food Republik presentation highlighted how food products are evolving toward hybrid offerings that blend functionality, experience, and emotion.<\/p>\n\n\n\n<p>\ud83d\udd1f Key examples:<\/p>\n\n\n\n<p>Creatine<br>Moving from sports to general consumption<br>Democratization of functional ingredients<br>Metabolic health<br>Low-carb products<br>Focus on glycemic control<br>Healthy indulgence<br>Example: chocolate-style snacks (e.g., adapted Lindt)<br>Guilt-free pleasure<br>Sensory experiences<br>Products designed to stimulate the senses<br>Calm food \/ well-being<br>Relaxation-oriented products<br>Flourless wraps (egg-based)<br>Functional and dietary alternatives<br>Innovation in format (Potts \u2013 UK)<br>Sauces and broths in beer-style cans<br>Specific target audience (Care Lab)<br>Women-oriented innovation<br>Disruptive packaging (Sturdy \u2013 VS)<br>Humor and design as a differentiating factor<br>Natural alternatives (Zeen)<br>Fruit snacks as a substitute for potato chips<br>\ud83d\udd0d Key insight<\/p>\n\n\n\n<p>The product no longer competes solely on taste or price, but on:<\/p>\n\n\n\n<p>Function (health, energy, well-being)<br>Experience (sensory, emotional)<br>Identity (lifestyle)<br>\ud83d\udc49 In this context, the following takes on special relevance:<\/p>\n\n\n\n<p>\u201cYour company\u2019s purpose is the argument for loyalty\u201d<\/p>\n\n\n\n<p>In other words, differentiation no longer relies solely on tangible attributes, but on the ability to connect with values, emotions, and meaning.<\/p>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li>EXPERIENCE, BRAND, AND STORYTELLING<\/li>\n<\/ol>\n\n\n\n<p>Need for consistency across channels<br>Importance of storytelling<br>Retail as an experiential space<br>\ud83d\udc49 The brand must build:<\/p>\n\n\n\n<p>meaning<br>trust<br>sense of belonging<\/p>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li>CHANGES IN RETAIL<\/li>\n<\/ol>\n\n\n\n<p>Growth of discount stores<br>Increased influence of private labels<br>Expansion of regional chains (~6\u20137%)<br>\ud83d\udc49 Innovation comes not only from the industry, but also from the retail sector.<\/p>\n\n\n\n<ol start=\"11\" class=\"wp-block-list\">\n<li>CASE STUDY: AVOCADO<\/li>\n<\/ol>\n\n\n\n<p>It is not purchased based on price<br>Associated with health, versatility, and lifestyle<br>\ud83d\udc49 An example of a product that has become a cultural symbol.<\/p>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li>CONCLUSIONS<\/li>\n<\/ol>\n\n\n\n<p>Retail is evolving toward the experience<br>Convenience is the main driver<br>Digitalization is driving the phygital model<br>AI will transform decision-making<br>Transparency is key to trust<br>The product incorporates emotional and functional dimensions<br>Purpose becomes a central element of customer loyalty<\/p>\n\n\n\n<ol start=\"13\" class=\"wp-block-list\">\n<li>STRATEGIC IMPLICATIONS<\/li>\n<\/ol>\n\n\n\n<p>For industry players:<\/p>\n\n\n\n<p>Design frictionless experiences<br>Communicate clearly and honestly<br>Integrate physical and digital<br>Incorporate AI into interactions with users<br>Build meaningful propositions<br>Focus on purpose as a strategic pillar<\/p>\n\n\n\n<ol start=\"14\" class=\"wp-block-list\">\n<li>FINAL CONCLUSION<\/li>\n<\/ol>\n\n\n\n<p>The future of food retail is not about selling products, but about <strong>offering solutions that simplify daily life, build trust, and connect with people\u2019s deepest motivations.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcc5 April 29, 2026\ud83d\udccd Gastronomy Open Ecosystem (Basque Culinary Center) The Innovation Bites event focused on analyzing how technology, new consumer habits, and innovation are transforming the way we shop for and interact with food (GOe). The conference highlighted that the food retail sector is evolving toward people-centered models, where experience, convenience, and trust become [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":51318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,154,156,162],"tags":[],"class_list":["post-51325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-digitisation","category-entrepreneurship","category-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Bites \u2013 GOe: The Future of Food Retail - onekin.eus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Bites \u2013 GOe: The Future of Food Retail - onekin.eus\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udcc5 April 29, 2026\ud83d\udccd Gastronomy Open Ecosystem (Basque Culinary Center) The Innovation Bites event focused on analyzing how technology, new consumer habits, and innovation are transforming the way we shop for and interact with food (GOe). The conference highlighted that the food retail sector is evolving toward people-centered models, where experience, convenience, and trust become [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"onekin.eus\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T09:12:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T09:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hazi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hazi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/\"},\"author\":{\"name\":\"Hazi\",\"@id\":\"https:\/\/onekin.eus\/#\/schema\/person\/7c8ff8128397b587e4398bcc313b1fff\"},\"headline\":\"Innovation Bites \u2013 GOe: The Future of Food Retail\",\"datePublished\":\"2026-05-06T09:12:39+00:00\",\"dateModified\":\"2026-05-06T09:12:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/\"},\"wordCount\":555,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/onekin.eus\/#organization\"},\"image\":{\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png\",\"articleSection\":[\"News\",\"Digitisation\",\"Entrepreneurship\",\"Innovation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/\",\"url\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/\",\"name\":\"Innovation Bites \u2013 GOe: The Future of Food Retail - onekin.eus\",\"isPartOf\":{\"@id\":\"https:\/\/onekin.eus\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png\",\"datePublished\":\"2026-05-06T09:12:39+00:00\",\"dateModified\":\"2026-05-06T09:12:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage\",\"url\":\"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png\",\"contentUrl\":\"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/onekin.eus\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Berriak\",\"item\":\"https:\/\/onekin.eus\/kategoria\/berriak\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Innovation Bites \u2013 GOe: The Future of Food Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/onekin.eus\/#website\",\"url\":\"https:\/\/onekin.eus\/\",\"name\":\"ONekin!\",\"description\":\"Punto de encuentro para todos los agentes de la cadena de valor de la alimentaci\u00f3n, la madera y el desarrollo rural y litoral de Euskadi\",\"publisher\":{\"@id\":\"https:\/\/onekin.eus\/#organization\"},\"alternateName\":\"ONekin!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/onekin.eus\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/onekin.eus\/#organization\",\"name\":\"ONekin!\",\"alternateName\":\"ONekin!\",\"url\":\"https:\/\/onekin.eus\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/onekin.eus\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/onekin.eus\/wp-content\/uploads\/2023\/09\/cropped-favicon-onekin-300x300-1.jpg\",\"contentUrl\":\"https:\/\/onekin.eus\/wp-content\/uploads\/2023\/09\/cropped-favicon-onekin-300x300-1.jpg\",\"width\":300,\"height\":300,\"caption\":\"ONekin!\"},\"image\":{\"@id\":\"https:\/\/onekin.eus\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/onekin.eus\/#\/schema\/person\/7c8ff8128397b587e4398bcc313b1fff\",\"name\":\"Hazi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/onekin.eus\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0463ec2bb8e5088749bd30d30af23a990f78e206e868535e6e41fdf5491a33ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0463ec2bb8e5088749bd30d30af23a990f78e206e868535e6e41fdf5491a33ee?s=96&d=mm&r=g\",\"caption\":\"Hazi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovation Bites \u2013 GOe: The Future of Food Retail - onekin.eus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/","og_locale":"en_US","og_type":"article","og_title":"Innovation Bites \u2013 GOe: The Future of Food Retail - onekin.eus","og_description":"\ud83d\udcc5 April 29, 2026\ud83d\udccd Gastronomy Open Ecosystem (Basque Culinary Center) The Innovation Bites event focused on analyzing how technology, new consumer habits, and innovation are transforming the way we shop for and interact with food (GOe). The conference highlighted that the food retail sector is evolving toward people-centered models, where experience, convenience, and trust become [&hellip;]","og_url":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/","og_site_name":"onekin.eus","article_published_time":"2026-05-06T09:12:39+00:00","article_modified_time":"2026-05-06T09:12:52+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png","type":"image\/png"}],"author":"Hazi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hazi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#article","isPartOf":{"@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/"},"author":{"name":"Hazi","@id":"https:\/\/onekin.eus\/#\/schema\/person\/7c8ff8128397b587e4398bcc313b1fff"},"headline":"Innovation Bites \u2013 GOe: The Future of Food Retail","datePublished":"2026-05-06T09:12:39+00:00","dateModified":"2026-05-06T09:12:52+00:00","mainEntityOfPage":{"@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/"},"wordCount":555,"commentCount":0,"publisher":{"@id":"https:\/\/onekin.eus\/#organization"},"image":{"@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png","articleSection":["News","Digitisation","Entrepreneurship","Innovation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/","url":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/","name":"Innovation Bites \u2013 GOe: The Future of Food Retail - onekin.eus","isPartOf":{"@id":"https:\/\/onekin.eus\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage"},"image":{"@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png","datePublished":"2026-05-06T09:12:39+00:00","dateModified":"2026-05-06T09:12:52+00:00","breadcrumb":{"@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#primaryimage","url":"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png","contentUrl":"https:\/\/onekin.eus\/wp-content\/uploads\/2026\/05\/innovation-bites.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/onekin.eus\/en\/news\/innovation-bites-goe-the-future-of-food-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onekin.eus\/en\/"},{"@type":"ListItem","position":2,"name":"Berriak","item":"https:\/\/onekin.eus\/kategoria\/berriak\/"},{"@type":"ListItem","position":3,"name":"Innovation Bites \u2013 GOe: The Future of Food Retail"}]},{"@type":"WebSite","@id":"https:\/\/onekin.eus\/#website","url":"https:\/\/onekin.eus\/","name":"ONekin!","description":"Punto de encuentro para todos los agentes de la cadena de valor de la alimentaci\u00f3n, la madera y el desarrollo rural y litoral de Euskadi","publisher":{"@id":"https:\/\/onekin.eus\/#organization"},"alternateName":"ONekin!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onekin.eus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/onekin.eus\/#organization","name":"ONekin!","alternateName":"ONekin!","url":"https:\/\/onekin.eus\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onekin.eus\/#\/schema\/logo\/image\/","url":"https:\/\/onekin.eus\/wp-content\/uploads\/2023\/09\/cropped-favicon-onekin-300x300-1.jpg","contentUrl":"https:\/\/onekin.eus\/wp-content\/uploads\/2023\/09\/cropped-favicon-onekin-300x300-1.jpg","width":300,"height":300,"caption":"ONekin!"},"image":{"@id":"https:\/\/onekin.eus\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/onekin.eus\/#\/schema\/person\/7c8ff8128397b587e4398bcc313b1fff","name":"Hazi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onekin.eus\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0463ec2bb8e5088749bd30d30af23a990f78e206e868535e6e41fdf5491a33ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0463ec2bb8e5088749bd30d30af23a990f78e206e868535e6e41fdf5491a33ee?s=96&d=mm&r=g","caption":"Hazi"}}]}},"_links":{"self":[{"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/posts\/51325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/comments?post=51325"}],"version-history":[{"count":1,"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/posts\/51325\/revisions"}],"predecessor-version":[{"id":51326,"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/posts\/51325\/revisions\/51326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/media\/51318"}],"wp:attachment":[{"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/media?parent=51325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/categories?post=51325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onekin.eus\/en\/wp-json\/wp\/v2\/tags?post=51325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}