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FIRST EDITION: OCTOBER 2025
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Sensory perception and consumer behavior are key factors in the success of products and services in the global market.

This interdisciplinary master’s program,unique in Spain and Europe, integrates knowledge frompsychology, neuroscience, physiology, sociology, statistics, and food technology, offering comprehensive training tounderstand and optimize sensory experiences in a professional and scientific setting.

Lastingone and a half years, it combinesadvanced sensory analysis theorywithapplied practice, allowing students to develop technical, methodological, and strategic skills. From designing sensory tests to analyzing consumer behavior, you will acquire essential tools to lead research and development projects in industries such as food, cosmetics, and pharmaceuticals.

You will learn tointerpret consumer choices, ensure product success in the market, and create sustainable solutions addressing the food industry’s challenges, including climate change and food security. Participate in data analysis workshops, sensory marketing simulations, consumer study designs, and sensory panel training in state-of-the-art laboratories. Additionally, you willcollaborate on international projects through partnerships with leading universitiessuch as Harvard (USA), Aarhus University (Denmark), and the Technical University of Copenhagen. You will also have the support of renowned researchers and a global network of professionals and companies, including Basque Culinary Center Innovation and the Spanish Association of Sensory Analysis Professionals (AEPAS).

This program prepares you for roles such asresearcher, sensory analysis consultant, consumer sciences educator, or innovation leader in the food industry. From creating sensory-appealing and healthy foods to designing marketing strategies based on consumer perception, this master’s opens doors to afuture full of opportunities.

PRACTICAL INFORMATION

MASTER OBJECTIVES

CAREER OPPORTUNITIES

Upon completing the master’s, you will be prepared to take on key roles in areas such as sensory analysis, consumer studies, and product innovation. Career opportunities include:

You can add value to:

This broad range of opportunities ensures your effective integration into growing sectors, contributing to innovation and sustainability in a global market.

REASONS TO ENROLL IN THIS MASTER’S DEGREE

You will masterscientific methodologies for sensory analysis and consumer studies, acquiring key tools to interpret sensory perceptions and evaluate product attributes.

You will workin interdisciplinary and international groups, learning to collaborate with diverse profiles and perspectives to develop innovative solutions.

You will tacklereal challenges proposed by companies, developing projects related to new products, consumer behavior studies, and sensory experiences.

You will exploreaspects related to neuroscience, psychology, and sociology to understand consumer choices and their impact on the food industry.

You will learnabout global trends in sensory analysis and consumer sciences, applying this knowledge to address challenges related to sustainability, climate change, and food safety.

You will learnfrom a teaching team comprised of international experts and leaders in sensory analysis, who will provide constant feedback and guidance for your progress.

You will visitadvanced laboratories, technology centers, and R&D units in leading companies within the food, cosmetics, and pharmaceutical industries.

You will participatein  consumer data analysis, and sensory panel training.

You will developyour Master’s Final Project in collaboration with companies, laboratories, and prestigious international universities, applying the knowledge gained in a real-world environment.

You will becomepart of Basque Culinary Center and Gastronomy Open Ecosystem, leading institutions in gastronomy and food recognized internationally, with access to a global network of professionals and companies in the sector.

ThisOfficial Master’s Degreeaccepts students with the following qualifications and, in some cases, requires complementary training to ensure a solid foundation of knowledge.

Direct Access Qualifications

Students who have completed studies in the following areas may access the Master’s Degree:

Access Degrees

Graduates in Applied Statistics, Psychology, Anthropology, Applied Sociology, or Business Administration and Management must complete complementary training prior to the start of the master’s program.

International Students

Degrees from the European Higher Education Area (EHEA) and international education systems outside the EHEA are accepted, subject to evaluation of their academic equivalence.

Language Requirements

The Master’s Degree is fully taught in English, so students must certify a B2 level or higher according to the Common European Framework of Reference for Languages (CEFR).

Do you have questions about your profile?

If your degree or experience is not listed,contact usso we can evaluate your case and guide you through the admission process.

PROGRAM OUTLINE

The curriculum combines advanced theory and applied practices, providing key competencies in sensory analysis and consumer sciences. It includes an external internship period and a Master’s Thesis (TFM).

INTERNSHIPS

Internships are conducted innational and international companies, offering opportunities in the food, cosmetics, and pharmaceutical industries. Over a3-month full-time period, you will apply the knowledge acquired with the support of an academic tutor and a professional mentor.

MASTER’S THESIS

During the second year, you will develop aMaster’s Thesis (TFM)in collaboration with leading companies, laboratories, or technological centers at a national or international level. This project allows you to apply your competencies in a professional context and explore areas such as:

The Master’s in Sensory Analysis and Consumer Sciences employs thelearning by doingmethodology, based on practice, experimentation, and collaborative learning. This approach ensures that youacquire fundamental competenciesand progress towards specialized applications. The curriculum is designed in progressive phases, integrating theoretical classes with practical activities and real-world projects.

For example:

Key Learning Experiences:

Evaluation System:

The evaluation process combines ongoing assessment and specific evaluations at key points of the program. This ensures that the degree of competency acquisition is continuously measured. The evaluation is based on:

MAIN TEACHING STAFF

FACULTY AND COLLABORATORS

The master’s program integrates the participation of organizations, as well as renowned experts from industry and academia, who provide an up-to-date perspective on innovations in sensory analysis and consumer sciences. Notable contributors include:

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The total cost of the Master’s is 14.352 € (2025-2026 academic year)

1st year: 10.794 €

2nd year: 3.558 €

The enrollment fee includes:

As a member of the BCC Alumni community, you have access toexclusive discounts on our programs and training activities. Below are the benefits available depending on your prior training:

I am a Degree or Master’s Alumni

I am a Specialization Course Alumni

To benefit from the discount, if you wish to enroll in a master’s program or specialization course(either online or in person), you must complete the registration process as usual. Thediscount percentagewill be applied to thelast installment of the course paymentand will be notified at the time of payment. After registering, you can notify that you are an Alumni by emailingalumni@bculinary.com. If you register using your @alumni account, this step will not be necessary. In cases wherethe tuition fee is paid in full, before proceeding with registration, please contactalumni@bculinary.comto request the discount code you need to enter during the registration process.

Students enrolled ina course lasting less than 3 months usually do not need to manage any visa. Check the list of countries where citizens do or do not require a visahere(scroll down toAnne