Comienzo Máster en Comunicación y Periodismo Gastronómico

NEXT EDITION: OCTOBER 2026

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A full-spectrum program to develop expertise in gastronomic communication and storytelling.

TheMaster’s in Gastronomic Communication and Journalismcombines online training with an intensive on-campus period at Basque Culinary Center, providing astrategic vision of gastronomy and its impact on culture and digital media.

Throughout the program, you will developkey skills in content creation, reportage production, and communication managementfor events and innovative gastronomic projects. You will learn todesign effective strategiesfor specialized media, brands, and gastronomic spaces, integrating storytelling tools, trend analysis, and digital communication.

During the on-campus phase, you willdelve into advanced techniques in gastronomic journalismthroughwriting workshops, interviews, and multimedia productionalongside industry experts. You will also take part inLearning Journeys, giving you the chance toexplore the gastronomic ecosystem from the inside—visiting specialized media, gastronomic congresses, and business models.

By the end of the program, you will be ready to work as aGastronomic Journalist, Strategic Communication Consultant, orCommunication Manager for Media and Restaurants, always with a critical, creative mindset adapted to the sector’s digital transformation.

PRACTICAL INFORMATION

MASTER’S OBJECTIVES

MASTER´S PROGRAMME

Having a university degree is not a requirement to enrol in this master’s programme; however, holding one may influence the admission process and the type of qualification you receive upon completion.

After successfully completing the master’s, you will be awarded theMaster’s Degree in Communication and Gastronomic Journalism by Basque Culinary Center.

If you hold a university degree (Bachelor’s, Licentiate, Engineering or Diploma, or an equivalent qualification), you will also be eligible to obtain theMaster’s Degree in Continuing Education, issued by Mondragon University.

If you do not have a university degree but wish to obtain the Continuing Education qualification, you may indicate this during the admission process to take part in the competency recognition process, which assesses your professional experience and background.If you successfully complete this process, you will be eligible for the Master’s Degree in Continuing Education once the programme is finished.If not, you will still be able to complete the master’s, but the qualification awarded will be a University Extension Diploma.

PROFESSIONAL OPPORTUNITIES

Upon completing theMaster’s program, you will be prepared to take onkey roles across the gastronomic communication sector. Career paths may include:

Media and Content Creation

Entrepreneurship and New Media

Gastronomic Communication and Marketing

Events and Project Management

MEET NAGORE, MASTER’S ALUMNI (SPANISH)

WHY TAKE THIS MASTER’S PROGRAM

You will gaina global and modern vision of gastronomic journalism at both national and international levels.

You will explorecurrent food trends to create relevant and in-depth content in gastronomy, food, and hospitality.

You will trainwith top industry professionals through exclusive Masterclasses for the Master’s program.

You will learnfrom leading faculty specialized in the sector, receiving personalized guidance and feedback from your tutor to support your daily progress.

You will becomea professional in gastronomic communication and journalism: workshops, expert roundtables, learning visits, a final Master’s project, and internships in top companies.

You will masteradvanced methods and techniques to write and create compelling content projects in gastronomy.

You will collaboratewith intercultural and multidisciplinary student groups, gaining diverse perspectives to develop creative, innovative, and contemporary projects.

You will tacklereal-world media and communication challenges, conducting research on new voices, experiences, and consumer demands.

You will experiencethe industry firsthand through learning activities and company visits within the sector.

You will applyyour skills in a real editorial project at Basque Culinary Center: Gastronomía360.

TARGET AUDIENCE

TheMaster’s Degree in Gastronomic Communication and Journalismis designed for professionals looking tospecialize in gastronomic storytelling and communication, developing advanced skills incontent creation, communication strategies, and gastronomic journalismacross various formats and media. Through applied training, this Master enables participants to acquirestrategic and operational toolsto stand out in the field of gastronomic communication.

This Master’s program is for:

Throughout the Master’s program, participants will be able to apply the knowledge acquired in:

Not sure if your profile fits?

If your academic background or professional experience is not listed and you are interested in this Master,contact usto evaluate your case and provide personalized guidance.

PROGRAM

Module I: Gastronomy: Culture, Science, and Society

Module II: How Do We Tell the Story of Gastronomy?

Module III: Communicating Gastronomy in the Digital Era

Module IV: Strategic Communication

Module V: Master’s Final Project

The project will be carried out individually, with the aim of putting into practice the knowledge acquired in the Master’s degree, designing and innovating products and experiences around gastronomic communication and journalism, to solve challenges linked to creativity, strategy, and innovation in gastronomic storytelling.

Some examples of possible projects include:

Module VI: Curricular Internships

In this Master’s program, internships are carried out in bothnational and international companies. You will be advised by the coordinator to evaluate options and adjust expectations. It is important to bear in mind that internships require afull-time dedication of 3 months. If you have asenior profile, you will be able tovalidate previous experience.

Examples of companies and institutions for internships include:

*Some activitiesmay be conductedin English. We recommend having a B2 (upper-intermediate) level to follow them comfortably;no official certificate is required.

TheMaster in Gastronomic Communication and Journalismis delivered through thelearning by doingmethodology, based on practice, experimentation, and collaborative learning. This approach allows you toacquire fundamental skills and progress towards specialized applications. The program is designed in progressive phases, integrating theoretical classes with practical activities and real projects.

This Master’s program combinesstructured online training with a campus-based experienceat Basque Culinary Center.

Online Period

Campus-Based Period

Master’s Final Project

Curricular Internships

You will be able toput your knowledge into practiceandgain relevant experiencefor your professional career. During the process, we willmanage your internship, taking into account your profile and the available opportunities. You will also have aninformative session and personalized guidancewith the coordinator to evaluate options and adjust expectations. It is important to consider your current situation and professional goals, as the internship requires athree-month full-time dedication, with the possibility of extension. If you have asenior profile, you mayvalidate previous experience.

TEACHING STAFF

TheMaster in Gastronomic Communication and Journalismhas a teaching staff composed ofprofessionals in communication, gastronomic journalism, and content strategywithin the gastronomic sector.

This team combinesacademic experience with a practical approach, integrating experts and lecturers from both theFaculty of Gastronomic Sciences (Basque Culinary Center)and specialised professionals fromleading companies and institutions in the sector.

MASTER’S COORDINATOR

Rafael Tonon.Journalist, writer, and researcher dedicated to sharing stories and insights about gastronomy. His work spans trends, traditions, lost knowledge, and contemporary topics across various branches of the industry.

His distinguished career in media led to his recognition as Gastronomic Writer of the Year in 2023 by Identità Golose. He contributes regularly to Fine Dining Lovers, The Washington Post, and Eater, as well as Munchies (Vice), Slate, GQ, ELLE, and Atlas Obscura. He has also worked with Editora Abril, the largest media group in Latin America.

CORE FACULTY AND COLLABORATORS

The Master also integrates the participation oforganisations and recognised experts from industry and academia, who bring anup-to-date perspective. The faculty evolves each year to ensure a diverse mix of knowledge and innovation.

GUEST LECTURERS

FEES AND FINANCIAL INFORMATION

Master’s Payment Conditions

Total Master’s fee: € 12,275

Payment options:

The tuition fee includes:

TheMaster’s in Gastronomic Communication and Journalismhas a structured admission process to ensure that candidates possess the academic background and professional competencies required to successfully complete an innovative and rigorous curriculum.

This Master’s program is designed for both professionals with a university degree and those who, without holding a formal degree, can demonstrate relevant experience in the field.

Basque Culinary Center’s admission system has two main objectives:

Register online by clickinghereand pay the registration fee of €150 (refundable in case of not being admitted).

Complete the motivation questionnaire, which will help us get to know your profile and interests better. Please have the following documents ready:

Participate in the online personal interview with the Master’s Coordinator—an opportunity to get to know you better, clarify any doubts, and ask questions about the program.

Both the documentation and the outcome of the interview will be evaluated.

You will be notified of the admission decision and the next steps to follow.

If admitted, you will need to pay25% of the total tuition feewithin the indicated period to reserve your seat.

For training programs lasting more than 90 days,students from non-Schengen countriesmust apply for aLong-Term Student Visato reside legally in Spain.

The Faculty will provide the required academic documentation once your seat reservation is confirmed:

The student must also complete all additional requirements indicated by the Spanish Embassy in their country of residence.

You can review the full process in the pre-travel procedures section.

For inquiries and further information:cursos@bculinary.com

Livensa Living San Sebastian is located in the neighborhood of Ibaeta, in a quiet area and a step away from Tolosa Avenue that leads to Ondarreta beach. It is an accommodation that takes care of all the details and is designed to make you feel at home during your stay in Donostia-San Sebastian. It has spaces to relax and share time in company.Features to highlight:Single rooms with full kitchen and private bathroomLaundryGymCommon kitchens or “txokos”.Leisure areas: living room, games room, cinema room, etc.Music rehearsal roomsCo-working spacesPrivate parkingTake advantage of the preferential rates for Basque Culinary Center students.More information about accommodationhere

Students from European Union member countries, and Norway, Switzerland. Liechtenstein and Iceland will not require a visa to reside in Spain.Other international students will have to request a long term student visa which will allow them to reside in Spain for a period longer than 180 days.

Visas should be requested from, and issued by Diplomatic Missions and Spanish Consul Offices abroad. It is important to obtain information on the required documentation and gather it as soon as possible, since the relevant authorities may take up to two months to advise that the visas will be granted.

Once students have arrived in Donostia-San Sebastian, they have one month from the time of their arrival to request the foreign students’ card at the Oficina de Extranjeros of Donostia-San Sebastian. This students’ office of the BCC will provide the necessary information to students in this regard.

Through the MU Sports Service, students can access team sports as well as individual sporting activities and Group trips (weekend skiing, surfing trips….).

Donostia-San Sebastian also has an extensive offer of municipal sporting facilities. The Kirol Txartela (sport card) permits access to all the city’s municipal facilities at a very economical price. For more information, go to thefollowing link.

Information on the COST OF LIVING in San Sebastian is given below:

EntertainmentTransportThe best way to get around the city is with the network of urban buses. The company which provides this service is Compañia del Tranvia de Donostia-San Sebastian.

Their web page www.dbus.es contains all information on routes, timetables and tariffs. The web page also enables the calculation of the bus route between two points and its estimated duration.

Students can benefit from monthly season tickets which reduce the cost of travelling by bus.

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AccommodationDonostia-San Sebastian offers accommodation in student residences. It is advisable that those interested in this type of accommodation make their reservation as soon as possible.

A document containing information on some of the residences in the city can be found below.Download:Accommodation in San Sebastian

During their study years, BCC students will have access to the BCC Student APP. Through this APP students will be informed about grants and scholarships, job opportunities, extracurricular learning opportunities, events, invitations to exclusive Master Classes… They will also be informed on student discounts, BCC Cafeteria or Restaurant reservations, transportation, etc.