Quality Schemes (Information and promotion)

Objetive

Grants for groups of producers to offset costs from informational and promotional activities on the domestic market, related to products covered by quality schemes.

Targeting

• Groups of producers belonging to Professional Committees, Supervisory Councils or similar entities, represented at Entities that manage, control and certify eligible Quality Schemes.

Description

Eligible costs are those that are duly proven, derived from starting up informational and promotional campaigns, specifically:

• Advertising the quality features that set the product apart on different media such as television, press, radio, etc.
• Preparing and producing communication formats: brochures, videos, etc.
• Public relations actions and sharing quality differentiation.
• Popular tastings.
• Society awareness actions on product quality differentiation.
• Sales communication and promotion actions at large-distribution establishments.
• Promoting knowledge and sales at traditional points-of-sale in the Basque Country.
• Communication and promotion actions with prescribers.
• Support for promoting and commercialising quality Basque agro-food products on domestic markets.
• Supporting attendance at fairs and organising business agendas.
• Boosting sales in Hotel, Restaurant and Cafe (HORECA) channels and short circuits.
• Communication and promotion actions in new-technology formats.

Grant type

Direct subsidy for a percentage of eligible costs.