EIT Food publishes the report “What Generation Z wants from a healthy food system”.

Research commissioned by EIT Food reveals that young people across Europe want an overhaul in the way they access, discuss and learn about healthy foods.

After surveying more than 2,000 18-24 year olds across the UK, France, Germany, Poland and Spain, the results point to a generation that is highly interested and well-informed when it comes to their eating habits, placing particular emphasis on how food links to their wellbeing and mental health.

These savvy Gen-Zers prefer whole, organic and plant-based foods as some of their healthiest choices, and 79% consider processed foods to be unhealthy.

Young people seek more detailed information from brands, especially when it comes to how foods are made. Nearly eight in 10 young people (78%) would like food labels to have clearer information about how food is processed, not just the ingredients, while three-quarters (75%) think food brands should be more transparent with consumers about their ingredients and processes.

More information on the survey results, here.

Report available here.